Facebook's e-commerce is currently not many success stories. Because relatively speaking, Facebook is still a novelty store, most people do not as a trading platform to Facebook and Facebook in particular, the majority of third-party software does not support the customer in the store within the Facebook deal. But e-commerce companies should still set the shop on Facebook Page.
This will give you Facebook fans in to the site before you can view your products, so that fans who spread the information related to specific products, and guide traffic to your site from Facebook product page.
Storefront Social or Payvment use such applications very easy, you may now use e-commerce software available at no extra charge to the Facebook store functions. Here are 3 small businesses will be integrated into their shops Facebook Page on success stories.
1 BabyAndMeGifts.com
BabyAndMeGifts.com selling baby products. Owner Jacqueline Miles (Jacquelyn Myers) in store emphasized her Facebook the most popular products, and offer discounts on Facebook Page and reward programs, this approach has a very good effect.
Myers's Facebook BigCommerce software store using her e-commerce stores using the same software. It made her at no additional cost under its Facebook Page display inventory, the user is directed to her main website to complete the purchase transaction. This allows the user to Facebook and some shopping in different stores checkout.
Myers said: "I use this method to attract customers who patronize BabyAndMeGifts.com is very simple. They can quickly learn they can buy in the BabyAndMeGifts.com on what kind of things. Customers can also click on product for more information . "
Myers estimates about 50% of online sales from her Facebook Page.
She said: "This way is very good, I believe BabyAndMeGifts.com, it is as effective as email marketing."
2. Livescribe company
Livescribe released in July last year, the audio recording a new version of smart pen, when the company re-promote their Facebook Page, and use the Storefront Social Applications added business functions. The same as in BabyAndMeGifts.com store, customers can browse in the store inventory Livescribe, but they need to complete the purchase transaction Livescribe.com site.
Livescribe Kaufman, senior marketing manager Brett (Brett Kaufman) explains: "Our goal is to make our Facebook fan as long as possible to interact with the product, so that fans can 'like', 'share' their interest products, or send a Twitter message, help us to disseminate information to more consumers. to fans before a purchase on Facebook interact with our products, this approach has brought good results. "
Kaufman said, Livescribe store on a small set Facebook to invest a sum, the company experienced growth in revenue. He suggested that the company would like to take the same approach should consider the use of such third-party software Storefront Social and integrate an XML source, to automatically update the store. If the software supports it, should also provide trading services within facebook.
3. Ettitude
Sales in Australia Ettitude made of bamboo and organic cotton, environmentally friendly products. The company's stores and e-commerce stores use Facebook are BigCommerce software. Ettitude Managing Director Phoebe in (Phoebe Yu) said that while Facebook Page does bring with them a number of sales transactions, but she did not know they should be attributed to the whole of Facebook Page, or Page on the stores, because To distinguish between the two effects is difficult.
But she also said that no matter what, in the Facebook inventory on display Ettitude is a very good marketing strategy.
She said: "You can store frequently updated, if your content is interesting, people will 'like' or 'share' them. If you send electronic communications, it can not be so frequently made, because that makes people feel tired . "
© recommendation for something that the Internet , 2011. | Click for links to articles you are here |
Article Tags: Facebook , social e-commerce
Click concern "of the Internet that something" Sina microblogging
Click to listen to "something that the Internet" Tencent microblogging
No comments:
Post a Comment